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Ask HN: Have you noticed an increase of rejections when sending to Yahoo email?

Posted by bloudermilk |an hour ago |1 comments

Bender 39 minutes ago

Is anyone else seeing this? Are there any known remedies?

Yahoo have always had rate limits and cumulative counters and in every company where I managed outbound mail servers from data-centers I had to set up separate queues and destination limits for their domain or I would get the same effect you are seeing. It does not show up right away. They have always had some of the strictest rate limit policies.

The only remedy I know of is to set up queues and rate limits specific to their domain and setting gradual back-off timers. Distributing the queue into multiple outbound servers or data-centers will not work if using the same sending domain.

I am assuming you have configured SPF, DKIM, and a published DMARC policy and have checked your reputation in their sender hub [1][2] and have warmed up your IP and email address reputation (as you have it in their error message).

[1] - https://senders.yahooinc.com/

[2] - https://senders.yahooinc.com/faqs/