Shredding JSON columns gave Logfire up to 1000x faster queries

It is hilarious to me when companies act like they've made some huge discovery that's been well-known to anyone working in DBs for the past decade, if not more.

JSON is slow as hell, both for serdes, and especially querying it. Use it sparingly, if at all. Normalization is not that hard, and it's trivial now with LLMs. Tell Claude you want your schema in BCNF, or 5NF if you're feeling froggy. Denormalize if and only if you have performance issues.

Let's just revert back 30 years and make the entire www plain text. What could possibly go wrong?