The Cold Email

I started to write my story here along the same lines. Perhaps more along the lines of don't be afraid to ask. Almost every job I got, and they've mostly been pretty fantastic, I got cause I called and ask for it. I was told some of those jobs just weren't available or impossible to get but I called and got them. One job the manager wasn't even thinking about it till I called but I got him thinking about it and he hired me. Two impossible to get jobs I got cause the secretary left her desk for a moment and the manager answered the phone instead. I got two half hour interviews in prime time for someone and his business cause I called someone and asked for it.

It never hurt to ask.

In the late 90s I was a huge Michael Schumacher and Ferrari fan. I found Jean Todt’s (the Ferrari F1 team principal at the time) email address and wrote a passionate email asking if there was any way I could join their team - even if it was sweeping the floor. Never got a reply :(

Previously I worked at Auth0. I joined fairly early, just a couple of years after their founding so the company was still small. I remember one of my collegues who joined around the same time got his job by sending (multiple) cold emails to my manager at the time telling how much he admired the company and wanted to join. Eventually he gave in and gave him the job. The guys stayed on long after I left so it obviously work out well for both parties.

I got my first job in the U.S by emailing the local PHP user group introducing myself. The CEO of a dev agency was on the list, and 2 weeks later I had a job offer.

Moving to a new country not knowing anyone and with barely any money, fair to say that one email changed my life.

Yeah people replied to cold emails back when they received one once every 3 months. Now we get dozens a day. Straight into the garbage.

Is human-like cold emails (with stuff like :D) better or worse than professionally written formal emails? Im a student and would like some tips. I know it depends on the situation but what would you rather see? And based on your experience, what would you respond to more?

I read a dozen inbound cold emails every day. I used to love it. I don't anymore, because every other single email uses The Sentence. Or, The Paragraph.

Whatever model these people use, it always always puts in The Sentence (I don't want to disclose it publicly! I'm running an experiment. I'll write it up when it concludes. :) ). Or, worse, The Paragraph.

Please use models to research people and learn about them. But please write the email yourself.

It's instantly obvious. And even though I do my best not to hold it against someone, I would be lying if I didn't say that it isn't a bit annoying.

Imagine reading endless variations of The Sentence 3,240 to 4,000 times a year. It feels straight out of the Twilight Zone.

I met Zach wayyy back in 2016 via a code email to him! (hey Zach!)

The author is doing his article a disservice by calling this cold email. He just sent a few one-off emails to strangers. That's quite different than the BDR team at Startup Du Jour scraping LinkedIn and blasting out an enless stream of "hope this message finds you well" slop.

I'd wager that the majority of us do not differentiate between cold email and spam, especially in the AI era.

Zach is good people. I still can’t believe I met him at a random meetup in SF once and he walked up to me to say hi and I didn’t connect the dots until many hours later that he’s the Zach whose blog I’ve been reading on and off my whole career and is one of the inspirations that got me to Silicon Valley.

Zach if you’re reading this, thanks

This is why I tend to write real letters using my IBM Selectric III and send them via physical mail. I enjoy writing. Writing with purpose is time well spent. 90% of the time I get no response. I’m not actively trying to find the next recipient, it just comes naturally, so I see no reason to stop.

When is the last time you got an actual typed or hand written letter? That’s my advantage.

I think another aspect of this is that the author experienced positive feedback from this approach early on. Rejection is tough to deal with, but having an instance that turned out well in mind is a huge benefit.

I thought the post will be about writing cold emails :)

> You can’t win unless you skate to where the puck is going to be buying a lotto ticket.

I agree wholeheartedly with this article and this is something I'm struggling with my daughter about: the worst thing anybody can say is no and in some cases, they already said no. If you ask (or ask again), you might get a really good answer or more.

I got a cold email recently and was happy to engage, but I warned them upfront that LLMs change the game, and asked for more info about their background (to authenticate them as a human). They replied with another unnecessarily long email that was light on details and reeked of AI Voice, so I ghosted at that point, unconvinced they were acting in good faith.

Demonstrating authenticity and effort are super important in this space.