MacBook Neo Is So Popular That Apple Doubled Production

It was not the normal Apple Mac Pricing to begin with. But let see if they will stick to $599 next year when it comes with 12GB RAM and hopefully double the SSD speed. I wouldn't be surprised it would have similar sales if it was priced $699.

It was also a very low initial production volume to begin with. So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand. That is also ignoring the summer back to school season.

I wonder what the margin profile is of the Neo vs Air vs MacBook Pro.

I have to imagine the Neo is lower margin %, but maybe I'm wrong.

I’m not shocked in the slightest. Great price point for younger folks to buy or be given as a gift, the build quality is good for what it is and it is snappy for most uses.

It’s many years too late IMO but I suppose the economics only made sense once they controlled their own chipset. I imagine doing this in the intel days would have been a far worse choice

It's amazing you can get an iPad for $349 and a Macbook for $599. Even the plastic 2009 macbook alone was $999 at the lowest. Very strange to see a company do this when everything else just seems to have gone up and up.