I often think about it. My very very limited experience and exposure tells me people as a group behave insanely. They follow other insane people ravishingly but if you tell them as a group some common sense solution then they will shoot it down or are simply unbothered by it.
So maybe just do your thing i.e. throw lot of darts and see what sticks or according to me figure out less sane people who are in attractive popularising positions and request them to popularize your product.
A famous character artist in India said that most actors in India are heavily insane because the drive that's needed to succeed in the film buisness where the odds are always stacked against you, there only the less sane only have the ample drive to keep trying incessantly. So do search for such influential ppl and you may hit jackpot.
