ASML's Best Selling Product Isn't What You Think It Is

> Even at the absolute bleeding edge of human physics, we still have a fundamental desire to play.

I'd say play is of fundamental importance at the bleeding edge of knowledge and technology. Without play, there's no appetite for failure. Without appetite for failure, there's no progress, no novel solutions, no creativity.

I'm not particularly surprised that the $600 Lego set sells better than the $400 million lithography tool...

> Employee Only: You cannot buy these in stores. They are sold exclusively to ASML employees with a strictly enforced “one per person” rule.

Wonder if they include this lego set as a gift with their real machines? Or are they like – our commercial agreement is worth $400M and not a lego set above that.

"Why it matters"

No it doesn't.

And the only thing it does again, to remind me, that this is cool as hell but i'm not able to buy it...

When I saw the title I thought it would be some plushie. Turns out I wasn't far from the truth!

Saved you a click:

> But right now, the most coveted product coming out of ASML is the 1,000-piece Lego version.

I thought it might be something like service contracts or chemical refills.

"why does this matter?" Oh hello AI slop how are you today?