Dynamic pricing ecommerce has become a loaded term—conjuring visions of airline-style fare fluctuations and Amazon's minute-by-minute repricing. In B2B, the problem looks nothing like that. A steel distributor updates its price list quarterly. Between updates, raw material costs shift three times. This article is written for pricing directors, VP Digital Commerce, and ecommerce leads at manufacturing and distribution companies—particularly those that have outgrown static price lists but haven't yet committed to a standalone pricing engine. If your revenue is overwhelmingly locked into long-term fixed contracts or your pricing is set by industry regulation, dynamic pricing likely isn't a priority.
