I wonder why having the usage limits for subscriptions was not enough. I see that Opus 4.7 now takes 7x usage so admittedly the limits would go over very fast. In the end this will end up costing more for users but I understand that they cannot operate on loss.
Maybe the root issue is that Anthropic is operating at a loss on their subscriptions and everyone else who tries to add Claude on top of their service will have a though time turning a profit.
