Beauty Lovers Waste $6.2B on TikTok Makeup Trends They'll Use Once

The numbers and stats on this from the article are outrageous!

Waste & Regret:

- 75% of consumers never finish their makeup products before they expire

- $6.2 billion wasted annually on trend-driven beauty purchases used once or twice

- 33% of all consumers regret overspending on beauty products (52% for Gen Z, 40% for millennials)

- 17% of Americans have gone into debt for beauty products (27% for Gen Z and millennials)

TikTok Impact:

- 46% of Americans admit social media makes them spend more on beauty than they would otherwise (67% millennials, 64% Gen Z)

- Latte makeup: 35,000 weekly searches at peak → 4,000 searches 5 months later (88% drop)

- Mob wife aesthetic: peaked Jan 20, 2025 → dead within 3 weeks

- Beauty products = 6% of US TikTok Shop sales (top-selling category)

Annual Spending by Generation:

- Gen Z: $2,048/year

- Millennials: $2,670/year

- Gen X: $1,500-$1,800/year

- Baby Boomers: $728/year

Environmental Impact:

- 120 billion pieces of beauty packaging waste annually worldwide

- Only 9% of plastic waste gets recycled globally

- 1 billion lipstick tubes thrown out every year

- 87% of beauty products contain microplastics